Llyr Roberts - PhD Scholar
PhD Title
Fair Fashion: Corporate Social Responsibility in the UK Fashion Retail Sector
Career Experience and Qualifications
Llyr joined the ESRC Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) in September 2008 to undertake research into corporate social responsibility in the fashion retail sector.
He holds an ESRC 1+3 PhD Studentship and is currently working on a PhD under the supervision of Prof. Ken Peattie, Dr Diego Vazquez and Dr Julie Newton. His research is focused on how UK fashion retailers communicate information about working conditions in garment assembly factories to consumers and other stakeholders.
Prior to joining BRASS Llyr co-founded Positif Politics, a Welsh-based political consultancy, in 2006. He has provided public affairs and communications support to a broad range of private, public and voluntary sector organisations in the fields of retail, environment, economic development and health. He continues to contribute to the development of the company in a non-executive capacity.
Llyr also worked as a political journalist and senior producer at BBC Wales’ Political Unit from 2000 to 2004.
He holds an MA in Modern History from Oriel College, University of Oxford (2000), and an MBA (2007) and MSc in Social Science Research Methods (2009) from Cardiff Business School, Cardiff University.
He is a fluent Welsh speaker and an active member of the award winning mixed choir Côrdydd.
Current Research
His research is focused on how the UK fashion retailers communicate information about corporate social responsibility to consumers and other key stakeholders
Research Interests
Corporate Social Responsibility; Social Responsibility Marketing; Corporate Reputation; Stakeholder Relations; Social Labelling; Social Reporting; Ethical Consumerism; Labour Standards in the Garment Industry; Fashion Retail; Ethical Fashion; Consumer Behaviour; Integrated Marketing Communications
Publications & Other Outputs
Journal Articles
In press: Roberts, L. 2011. Social labelling on the web: how fashion retailers communicate information about labour practices to online consumers, Development and Change.
Conference Papers
Roberts, L. 2010. Social labelling on the web: how fashion retailers communicate information about labour practices to online consumers. Social Labelling in the Global Fashion Industry, Northumbria University, 1-3 September 2010.
Roberts, L. 2010. Accountable Apparel? A review of corporate social reporting on the web by UK fashion retailers. Fashioning an Ethical Industry International Conference, London, 2-3 March 2010.
Book Chapters
In press: Roberts, L. 2011. Engaging with Policy-makers: influencing sustainability policy through academic research. In Franklin, A. and Blyton, P. (eds), Researching Sustainability: on method and experience, Earthscan: London
Teaching
Llyr teaches on the following modules at Cardiff Business School:
- 1st Year Marketing
- 2nd Year Buyer Behaviour
- 3rd Year Advertising & Marketing Communications Management
Talks
Ethical Shopping: the journey of a typical cotton T-shirt. National Museum for Wales Lunchtime Talk, 24 March 2011
Ethical shopping: the journey of a typical cotton T-shirt. National Federation of Women's Institutes-Wales Public Affairs Conference, 14 September 2010
Media
Llyr contributes regularly to the media in Wales commenting on a diverse range of topics including ethical fashion and business responsibility.
Contact Details
Telephone: 029 20 876562 (BRASS)
Fax: 02920 876061 (BRASS)
Email: robertsls1@cardiff.ac.uk
BRASS, Cardiff University,
55 Park Place,
Cardiff,
CF10 3AT
