Cerys Ponting - Knowledge Exchange & Networks Manager

(and P/T Research Associate)

Career Experience and Qualifications

Cerys manages BRASS' knowledge exchange activities and its involvement in key networks. She is also seconded to Business in the Community Wales to Programme Manage their Green Business Skills work. She was a full time Research Associate at BRASS from January 2006 - July 2009 and still maintains an interest in research which she manages on a part-time basis.

She holds a BSc (Hons) in Business Administration from the University of Bath School of Management. She also holds an MSc in Social Science Research Methods (Environment Route) from Cardiff University's School of City & Regional Planning.

She previously worked with Business in the Community as a Business Development Executive & Account Manager, working with member companies to assess their company policies and strategies relating to aspects of CSR; delivering an Employee Volunteering programme and Education-Business Partnerships across Cardiff and Newport. Prior to this, she worked in marketing for a wide range of businesses.

Research Areas of Interest

Green Deal, Green Skills, Education for Sustainable Development and Global Citizenship (ESDGC), International Governance, Corporate Philanthropy, Employee Volunteering, Sustainable Communities, Social Enterprises, Producer & Consumer Responsibility, Climate change & consumer behaviour.

Research Projects

Young people and wellbeing - Working alongside Dr Julie Newton and Techniquest, Cerys helped design and deliver a series of Contemporary Science Debates on Wellbeing for 129 young people in Wales. This project was largely funded by the Office of National Statistics as part of their remit to measure national wellbeing

Climate Change and the Future of Brands - Cerys undertook a secondment with Future Foundation (a London based consumer think-tank); assessing Consumer attitudes towards Climate Change in the UK. This was a large scale project which culminated in a consumer segmentation study from a quantitative survey, a Delphi expert panel, vox pops in Brighton and Glasgow as well as 12 in depth qualitative household interviews. The project has provided interesting insights into eco-labelling, consumer responsibility, and social marketing using segmentation studies.

Electronics Project – her role was to assist with the primary fieldwork in Europe – arranging and conducting interviews with key stakeholders in the electronics industry. She also assisted in the first large scale UK-wide survey of businesses working in the electrical and electronic equipment supply chain. Work on this project is still on-going, but with further emphasis on aspects of Producer and Consumer Responsibility.

Wider Contributions

Cerys is Programme Manager for Business in the Community Wales' Green Business Skills work, as well as a Research Fellow at the Tyndall Centre for Climate Change Research.

Cerys has represented BRASS on the Transformation Nation Partnership chaired by Cynnal Cymru. Cerys has previously advised a Sustainability Advisory Forum to the Welsh Conservatives at the National Assembly for Wales in 2008 - 2009, was an Advocate for the British Council’s Challenge Europe Climate Change action programme 2009 - 2010, and was also a ‘Researcher in Residence’ at St Julian’s High School in Newport in 2009 working with Key Stage Three on their Eco-School’s programme. She was the manager of the ESRC Wales Social Science Knowledge Exchange network from August 2009 - March 2010.

Cerys has also held a part-time lecturing post in the School of Computing, Business and Technology at the Trinity University College, Carmarthen teaching third year undergraduates ‘Sustainable Operations Management’ and ‘Greening business: Managing Sustainability’ and has also done some guest lecturing on Social Enterprises and CSR.

Cerys has also undertaken consultancy work, with the Evaluation of the Environment Wales programme and Sustainable Development Fund as well as a scoping exercise regarding Environmental Business Support in Wales on behalf of the Welsh Assembly Government/Environment Agency.

Links to BRASS Research Projects

Outputs

Journal Papers
Wells, V. K., Ponting, C.A., Peattie, K., (2010) ‘Behaviour and Climate Change: Consumer Perceptions of Responsibility’, Journal of Marketing Management First published on: 29 October 2010 (iFirst), DOI: 10.1080/0267257X.2010.500136
Peattie, K., Peattie, S., Ponting, C. (2009) Climate Change: a social and commercial marketing communications challenge, EuroMed Journal of Business, Vol 4 No 3

Conference/Working Papers & Book Chapters
Ponting, C. A., Stech, R. (forthcoming, 2012) Environmental Labelling and Technological Development, in Lee, R. G., (Ed) Sustainability and Innovation, London: Springer
Ponting, C. A., (2011) Sustaining the extra-curricular: Communicating Sustainability Research to Children, in Franklin, A., and Blyton, P. (Eds) Sustainability Research & Communication methods, London: Earthscan
Ponting, C.A. (2010) Sustainability & Education: understanding climate change at school – RGS-IBG Annual Conference, London 1-3 September 2010
Ponting, C. A., (2010) Green Series eReference Encyclopaedias - Sole contributor on the following topics: Sustainable Consumption, Take Back and Remanufacturing (Ed: Robbins, P.): Sage, USA
Darnall N., Ponting C., & Vazquez D., (2010) Buying green: The influence of consumers’ of trust, climate change knowledge and perceptions. Proceedings of the Greening of Industry Network Conference, Seoul, Korea, June 2010
Darnall, N., Ponting, C., and Vazquez, D (2010) Why do consumers buy green? GRONEN, Italy , June 2010
Nash, H.A., Ponting, C. (2010) Encouraging eco-design– The limitations of Extended Producer Responsibility. In: The 16th International Sustainable Development Research Conference, Hong Kong May 30th - June 3rd 2010.
Nash, H., Ponting, C (2010) Part A: A business perspective on the transposition of the WEEE Directive into UK law. BRASS Working Paper Series (no 56)
Ponting, C. and Nash, H. A. (2009). An examination of the practical implementation of WEEE obligations in the UK. Sustainability through Resource Conservation and Recycling Cape Town, South Africa, April 4-5 2009.
Nash, H., Ponting, C (2009) Under-estimating the importance of consumer behaviour: the UK WEEE obligations. Joint Actions on Climate Change, Aalborg, Denmark June 8-10 2009
Ponting, C. (2009) Will carbon eco-labelling engender a new generation of eco-warriors?, International Climate Congress; Bella Centre, Denmark, Bella Centre, Denmark, 10-12 March 2009
Ponting, C., Shah, N. (2009) Can a change of climate bring about a change in behaviour? Climate change, social marketing & consumer segmentation, International Climate Congress; Bella Centre, Denmark, Bella Centre, Denmark, 10-12 March 2009
Ponting, C., Shah, N. (2008) Different Strokes for Different Folks: An attitudinal consumer segmentation, Climate change impacts and adaptation: Dangerous rates of change, Exeter University, September 22nd - 24th 2008.
Ponting, C. Hines, F. and Williams, A. (2006) An Electronic Nightmare? - How the UK Government has failed industry in managing the implementation of the WEEE and RoHS Directives. WARMNET: Tackling Waste Conference, The University of Nottingham.

Reports
Newton, J., Ponting, C., Breen, D., (2011) Young People & Wellbeing: Contemporary Science Debates in Wales: A report for the Office of National Statistics.
Hines, F., Ponting, C., Vazquez, D., van Baar, R., (2007) Joint Evaluation of Environment Wales and the Sustainable Development Fund: A report to the Welsh Assembly
Vazquez, D., Hines, F., van Baar, R., Ponting, C., Dijkshoorn, J., (2007) Critical Evaluation of Environmental Business Support in Wales: Interim Report, Key findings & Recommendations (Submitted to Environment Agency 2007)

Educational
Ponting, C. and Collins, A., 'World Challenge Day' Education Business Partnership 2008
Ponting, C. Environmental Management Systems and Carbon Labelling, Trinity College, Carmarthen, November 2008
Ponting, C. World Challenge Day, Education Business Partnership, Mid Glamorgan, December 2008
Ponting, C. Environmental Business Reporting, Trinity College Carmarthen, December 2008

Contact Details

Tel: 029 20 876562
Fax: 029 20 876061
Email: PontingC@Cardiff.ac.uk

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