Dr Adrian Morley

Career Experience and Qualifications

Dr Adrian Morley is a Research Associate at Brass and Coordinator of food research in the centre. He holds a bachelors degree in Food Sciences and European Studies from Nottingham University and a masters degree in International Agricultural Food Marketing from the University of Newcastle. He completed a PhD on ‘Innovation Needs and Outcomes in Food Micro Firms’ in the School of City and Regional Planning, Cardiff University and has since worked on a number of research projects mainly related to sustainable food chains, alternative food initiatives and public procurement. He has also worked for the Welsh Development Agency Food Directorate, the University of Umeå (Sweden) and as a food technologist for Swiss food company Hero. Adrian was the Principle Investigator and Coordinator of the Brass team that recently prepared the new Welsh Food Strategy (Food for Wales: Food from Wales 2010:2020) for the Welsh Government. He was also responsible for the food supply aspects of the official evaluation of the £17 Million Lottery funded Food for Life Partnership.

Research Areas of Interest

Food sustainability, food supply chains, public procurement, social enterprise and the social economy, entrepreneurship & innovation, alternative food systems.

Research Projects

Adrian is currently working on the following projects:
Food For Life Partnership Evaluation
Food Hubs: Alternative Supply Chain Intermediaries
‘Lean & Green’: Negotiating Sustainability in Food Supply Chains

Links to BRASS projects:

Research Reports

Orme J, Jones M, Kimberlee R, Weitkemp E, Salmon D, Dailami N, Morley A & Morgan K (2011) Food for Life Partnership Evaluation: Full report. Research Report for the Food for Life Partnership. University of the West of England, Bristol / Brass, Cardiff University.
Morley A (2011) Food for Life Partnership Evaluation: Food Sourcing Case Study. Research Report for the Food for Life Partnership. University of the West of England, Bristol / Brass, Cardiff University.
Morley A, Morgan S, Sonnino R, Bailey K, Marsden T, Lee R & Morgan K (2010) Building Connections, Building Capacities: A Food Strategy for Wales. Research Report for the Welsh Assembly Government & Welsh Food and Drink Advisory Partnership. Brass, Cardiff University.
Morley A, Morgan S, and Morgan K (2008) Food Hubs: The 'Missing Middle' of the Local Food Infrastructure, Research Report for the Welsh Assembly Government. Brass, Cardiff University.
Hines F, Morley A, Frater L, Cartwright S & Chandrashekar S, (2008) Social Enterprises and Sustainable Waste & Resource Management. Research Report for the Department for Environment, Food & Rural Affairs. Brass, Cardiff University.
Davis L and Morley A (2008) 'Eatwell in Sandwell' Sustainable Food Procurement Project. Research Report for Sandwell Metropolitan Borough Council. Ital Associates.
Morgan K, and Morley A (2007) Cultivating Provenance: The Local Food Challenge in Shetland. Research Report for Shetland Islands Council. The Regeneration Institute, Cardiff University.
Morgan K and Morley A (2006) Sustainable Public Procurement: Good Practice Case Studies in Wales. Research Report for the Welsh Local Government Association. The Regeneration Institute, Cardiff University.
Eckerberg K, Baker S, Marell A, Dahlgren K, Morley A and Wahlström N (2005) Understanding LIP in Context – an evaluation of LIP in Central Government, business and comparative perspectives in Sweden. Report 5454, Naturvårdsverket (Swedish Environmental Protection Agency), Sweden.
Morgan K and Morley A (2003) School meals: healthy eating and sustainable food chains, The Regeneration Institute, Cardiff University.
Morgan K and Morley A (2002) Re-localising the food chain: The role of creative public procurement, The Regeneration Institute, Cardiff University.

Journal Papers

Kimberlee, R., Morley, A., Jones, M., Orme, J. and Salmon, D. (2012) Whole School Food Programmes and the Kitchen Environment, British Food Journal, (forthcoming accepted for publication)

Jones, M., Dailami, N., Weitkamp, E., Salmon, D., Kimberlee, R., Morley, A. and Orme, J. (in review) Food sustainability education as a route to healthier eating: evaluation of a multi-component school programme in English primary schools. Submitted to Health Education Research: theory & practice.

Morgan S, Marsden T, Miele M, Morley A, (2010) ‘Agricultural Multifunctionality and Farmers' Entrepreneurial Skills: Explorations of the Tuscan and Welsh models’, Journal of Rural Studies, Vol. 26, n. 2, (116-129)

Peattie K and Morley A (2008) Eight paradoxes of the Social Enterprise Research Agenda, Social Enterprise Journal, 4 (2):91-107

Morley A, Sparkes A & Thomas B (2000) Strategic and regional initiatives in the agri-food industry in Wales, British Food Journal, 102 (4): 274-289

Book Chapters

Morley, A., Sonnino, R., and Smith, A. (in review), “Leading by Procuring: The power of the public sector purchasing”, Environmental Leadership: A Reference Handbook, Sage. London.

Frater L, Morley A and Hines F (2008) The Role of Social Enterprises in an Integrated Waste Management Infrastructure, in Waste 2008: Waste and Resource Management - a Shared Responsibility, Waste Conference Ltd, Townshend.

Morgan K and Morley A (2004) Creating sustainable food chains: Tapping the potential of positive public procurement, in M. Thomas and M. Rhisart (eds) Sustainable Regions (Aureus Publishing, Cardiff).

Morley A, Sparkes A and Thomas B (2001) Local initiatives within the strategic framework of the agri-food industry in Wales, in Thomas B and Sparkes A (eds) The Welsh Agri-food Industry in the 21st Century, Welsh Enterprise Institute Monograph Series.

Other Publications

Morgan K and Morley A (2011) Researching the Public Plate. Paper presented at the Brass Conference ‘Researching Food Sustainability; reflections, challenges and the future agenda’, Cardiff.

Morley A and Morgan S (2009) Alternative Food Hubs: The Missing Middle in Sustainable Local Food Networks? Paper presented at the European Society of Rural Sociology Conference, Vaasa, Finland.

Peattie K and Morley A (2008) 'Social Enterprises: Diversity & Dynamics, Contexts and Contributions, A Research Monograph', ESRC Monograph, March 2008.

Peattie K and Morley A (2007) Social Enterprises: The Research Challenge, A Discussion Paper, ESRC.
Morgan K and Morley A (2003) Sustainable procurement feature: Comfort eating, Government Opportunities, December Issue, 2003, pp. 47-49.

Dr Adrian Morley
Research Associate
BRASS
Cardiff University
55 Park Place
Cardiff
CF10 3AT

E: morleya@cf.ac.uk

T: 029 20876562