Methodology

Delivering the project aims took the form of a number of projects:

Building a sustainable knowledge base:

This project was part of the European funded Observatory for a Sustainable Knowledge-Based Region (OSKAR) initiative, and involved a programme for interviews with stakeholders in education and sustainable development in Wales. The project sought to establish the potential for regional change to educational strategies to facilitate the building of a sustainability knowledge base.

Academy of Management Workshops:

BRASS was a co-organiser of the workshop after the 2nd World Summit On Sustainable Development: ‘Lifting Our Game’, organised at the 2002 British Academy of Management Conference in London. This included a paper entitled The Johannesburg Summit: The Implications for BAM and Beyond, presented by Professor Ken Peattie. At the 2002 Academy of Management Conference in Denver, BRASS also organised a Corporate Citizenship “Showcase” symposium, in which Dr Andy Crane was also a speaker.

Corporate Complicity in Human Rights Violation:

Professor Celia Wells developed this specialised new course for the European University Institute.

Sustainability Management for Higher Education

BRASS has sought to contribute to the debate concerning the integration of sustainability management principles into higher education institutions. This has included providing support and encouragement to Cardiff University in relation to these issues. It has also included work by BRASS PhD scholar Rodrigo Lozano on the development of theoretical and practical approaches to sustainability management for higher education institutions (HEIs). A presentation based on this work is available here; and a practical tool to assist HEIs to address these issues is available here.

Teaching orientated resources:

In addition to its many outputs in terms of refereed journal articles and conference papers, many of which will make significant contributions to education as well as to scholarship, BRASS has been active in developing and publishing texts and book chapters which are primarily aimed at supporting teaching and learning related business accountability, sustainability and social responsibility. A number of other BRASS resources have been developed with the aim of supporting those involved with teaching and learning on elements of the BRASS agenda, as well as those involved with scholarship, practice or policy making. These include:

A sustainable Marketing Knowledge Network
An annotated Bibliography of the Accountability of Multinational Corporations: A Review of International Human Rights Law
The UK Foot and Mouth Epidemic of 2001: A Research Resource

BRASS has provided direct input into a number of courses, including:

The final year undergraduate Strategic Management Course at Cardiff Business School. Sustainability is one of four core themes on contemporary challenges for Strategic Managers which form the basis of this course. The course is taken by an average of 300 future UK managers each year.
MBA Strategic Management: BRASS staff have provided lectures on Corporate Social Responsibility and Corporate Citizenship for between 300 and 400 future international managers each year.
MSc Marketing: BRASS staff have provided teaching on marketing ethics and marketing and the law for 30 students taking this specialised Marketing MSc at Cardiff, which began in 2004.