Methodology
The following mixture of methodologies is being used:
- Extensive desk research to condense existing thinking and debate from previous Future Foundation research and external published sources
- Qualitative consumer research – comprising in-depth household interviews, ethnographic techniques through accompanied shopping trips and shared on-line visits to explore behaviour and attitudes in the field.
- Quantitative research – an on-line questionnaire to test hypotheses generated from the initial phases of research, which will further support any forecasting.
- Delphi study – a two round study to establish consensus on future scenarios undertaken by experts to highlight key considerations in
