FairTrade
Staff: Alistair Smith, Anthony Samuels, Prof Ken Peattie, Dr Sue Peattie, Dr Kirsty Golding (Alumni), Prof Andy Crane (Alumni).
Fair Trade is an important mechanism through which the sustainable development agenda can be pursued. Although it primarily seeks to produce more socially just trading arrangements and more sustainable lifestyles by providing the producers of commodities (such as coffee) and other products in poorer countries, there is evidence that operations producing fairly traded commodities also tend to be more environmentally sustainable than their mainstream competitors.
BRASS’s research into FairTrade has encompassed a number of themes including consumer response to fairly traded products, the opportunities to use social marketing to promote fairly traded products, the FairTrade towns scheme and the effectiveness of FairTrade schemes.
