Outputs
2011
Direct and Variable Charging for Residual Waste from Householders
Peattie, K. with Bhattachary, D., Angle, H., Acreman, S., and Zambardino, A. (2008) Selling Sustainability: Seven Lessons from Advertising and Marketing to Sell Low-Carbon Living, Research Report, National Endowment for Science, Technology and the Arts: London, 68 pages.
Bernie Reports
Starter for Ten – Social Marketing Guide
2010
Peattie, K. (2010), ‘Knowing Our Communities: A Social Marketing Approach’, Welsh Assembly Government’s Local Service Board Newsletter, January 2010 edition.
2009
Peattie, K., Peattie, S. and Ponting, C. (2009) ‘Climate change: a social and commercial marketing communications challenge’, EuroMed Journal of Business, Vol. 4 (3), pp.270 - 28
Peattie, K. and Peattie, S. (2009) ‘Transforming How We Change Behaviour : Social Marketing for Sustainability’, 5th International Conference on Environmental, Cultural, Economic and Social Sustainability. 5-7 January 2009.
Peattie, K. (2009) ‘Behavior Change and Climate Change’, Convergence on Zero Conference, Smithsonian Institute Festival, Washington DC, July 2009
2008
Chew, C. with McLaughlin, K., Osborne, S. (2008). ‘Relationship marketing, relational capital and the future of marketing behaviour in public service organizations’ Public Money & Management [in press].
2007
Peattie K and Peattie S - Choosing our words carefully: the need for a new dialect of social marketing, 2nd National Social Marketing conference, Oxford, 24-25th September 2007
Peattie S. (2007), "The Internet as a Medium for Communicating with Teenagers", Social Marketing Quarterly, Vol XIII, No. 2, pp 21-46.
2006
Peattie S , Peattie K and Golding K- Social Marketing: A new approach for progressing Fair trade?, 2nd International Fair Trade Colloquium, Montreal, Canada. 19th – 21st June (2006)
2005
Golding, K. and Peattie, K. (2005), In Search of a Golden Blend: The Case of FairTrade Coffee, Sustainable Development, 12, (forthcoming)
Peattie, K. with Peattie, S. and Clarke, P. (2005) Risk and Responsibility in Tourism: Promoting Sun-Safety, Tourism Management, (Vol. 26 (4), June 2005).
Peattie, K. (2005), Social Marketing of Sun-Safety Changing Views - Getting Action, paper presented to the UK Saving Our Skins Conference, May, Cardiff.
Peattie, K. (2005), Social Marketing for Health, paper presented at the launch of the Centre Health Sciences Research Conference, June.
Peattie, K. and Golding, K. (2005), Developing Fair Trade Markets : A New Opportunity For Social Marketing?, paper presented at the American Marketing Association (Summer) Conference, July/August, San Fransisco.
Peattie, K. and Peattie, S. (2005), Harnessing the Power of Sales Promotion for Social Marketing, paper presented at the 15th Annual Social Marketing in Public Health Conference, Florida.
2004
Peattie, K. and Peattie, S. (2004) Social Marketing : A Fresh Approach to Engaging with Stakeholders, paper presented at ESRC Transdisciplinary Waste Conference, June, Cardiff;
Peattie, K. and Peattie, S. (2004) Social Marketing : A Fresh Approach To Promoting Sustainable Lifestyles ?, Greening of Industry Network Conference, November, Hong Kong.
Peattie, K. with McDermott, L., Eadie, D. and Peattie, S. (2004), "Domestic Composting: Challenges and Opportunities for Social Marketing", Procedings of the 2004 Academy of Marketing Conference, Cheltenham.
2003
Peattie, S. and Peattie, K. (2003), Ready To Fly Solo ? Reducing Social Marketing’s Dependence On Commercial Marketing Theory, Marketing Theory, Vol. 3 (3), pp. 365-386.
2001
Peattie, K., Peattie, S. and Clarke, P. (2001), Skin Cancer Prevention: Re-evaluating the Public Policy Implications, Journal of Public Policy & Marketing, Vol. 20 (2), pp. 286-297.
