Outputs
2010
Wells, Victoria. K., Ponting, Cerys A. and Peattie, Ken (2010) 'Behaviour and climate change: Consumer perceptions of responsibility', Journal of Marketing Management, First published on: 29 October 2010 (iFirst), pp. 1 - 26
Peattie, K and Belz, F.M. (2010) ‘Sustainability Marketing: An Innovative Conception of Marketing’, Marketing Review of St. Gallen, Vol. 5, pp 8-15.
Peattie, K., Peattie, S. and Ponting, C. (2010), ‘Climate change: a social and commercial marketing communications challenge’, EuroMed Journal of Business, Vol. 4 (3), pp.270 – 286
Peattie, K. (2010), Green Consumers: Behavior and Norms, Annual Review of Environment & Resources, Vol. 35, pp.195-228
Peattie, K. (2010), ‘Marketing Longer Lasting Products: Rethinking Marketing’, chapter in Cooper, T. (ed), Longer Lasting Solutions : Advancing Sustainable Development Through Increased Product Durability , Gower (October 2010)
2009
Peattie, K. with Belz, F. (2009), Sustainability Marketing: A Global Perspective, Wiley: London, 292 pages (Awarded the prize for Business Book of the Year by the German Academic Association for Business Research).
Peattie, K (2009), ‘The Marks & Spencer and Oxfam Clothes Exchange’ case study in Marketing: An Introduction, Armstrong, Kotler, Harker and Brennan (eds), FT/Prentice Hall.
Peattie, K. and Peattie, S. (2009) ‘Social Marketing: A Pathway to Consumption Reduction?’ Journal of Business Research, Vol. 62 (2), pp. 260-268
Peattie, K. and Collins, A. (2009) ‘Perspectives on Sustainable Consumption’, International Journal of Consumer Studies, Vol. 33 (2), pp. 107-112
2008
Peattie, K. with Bhattachary, D., Angle, H., Acreman, S., and Zambardino, A. (2008) Selling Sustainability: Seven Lessons from Advertising and Marketing to Sell Low-Carbon Living, Research Report, National Endowment for Science, Technology and the Arts: London, 68 pages.
Peattie, K. with Brinkmann, J. (2008) ‘Consumer Ethics Research: Reframing the Debate about Consumption For Good’, Electronic Journal of Business Ethics and Organisation Studies, Vol. 13(1), 22-31
Peattie, K. with Woo, C. ‘The Era Of Corporate Citizenship Perodua: Advertising With A Social Dimension’ Asia Case Research Centre, University of Hong Kong.
2007
Peattie, K. (2007) ‘Sustainable Marketing: Marketing Re-thought, Re-Mixed and Re-Tooled’, chapter in Critical Marketing, Catterall, M., Elliot, R., Goulding, C., MacLaren, P., Saren, M. and Shankar, A. (eds).
Peattie, K. and Charter, M. (2007), ‘Green Marketing’, chapter in Baker, M. (ed), The Marketing Book, sixth edition, Butterworth-Heinemann,
Peattie, K. (2007), ‘Consumer Rights’ entry in The ABC of CSR, Pohl, M., Matten, D. and Visser, W. (eds), pp 93-96.
Peattie K. with Jamal, A. and Peattie, S. (2007), ‘Consumers’ Response To Sales Promotions: An Explorative Study In Junk Food Market’, European Association for Consumer Research Conference
2006
Peattie S , Peattie K and Golding K- Social Marketing: A new approach for progressing Fair trade?, 2nd International Fair Trade Colloquium, Montreal, Canada. 19th – 21st June (2006)
2005
Peattie K with Golding K (2005), "In Search of a Golden Blend: Perspectives on the Marketing of Fair Trade Coffee", Sustainable Development, Vol. 13, pp. 154-165
Peattie K and Crane A (2005), Environmentally Responsible Marketing: Legend, Myth, Farce or Prophesy ?, in Qualitative Market Research: An International Journal, Vol. 8 (4), pp. 357-370;
Peattie, K. (2005), ‘Mirror, Signal, Manoever: Reflections on Ten Years of Product Design and Sustainability’, Procedings of 10 th Sustainable Innovation Conference, Surrey.
Peattie, K. with Golding, K. (2005), ‘Developing Fair Trade Markets: A New Opportunity for Social Marketing?’ Procedings of the Summer 2005 American Marketing Association Conference, San Francisco.
Cooper, T. (2005) "Slower Consumption: Reflections on Product Life Spans and the 'Throwaway Society'", Journal of Industrial Ecology, 9 (1/2), 51-67 (BRASS funded project)
Lee, R.G. with Carson, L. (2005) "Consumer Sovereignty And The Regulatory History Of The European Market For Genetically Modified Foods" in Environmental Law Review, Vol. 7 (3) pp.173-189.
2004
Peattie, K. with Pujari,D. and Wright, G. (2004), "Organisational Antecedents of Environmental Responsiveness in Industrial New Product Development", Industrial Marketing Management, Vol. 33(5) pp.381-391
Peattie, K. with Peattie S. (2004), "Social Marketing - A Fresh Approach To Promoting Sustainable Lifestyles ?", paper presented at the Greening of Industry Network Conference 2004, Hong Kong
Peattie, K. with Carson, L. (2004), "Need to Know or Don't Want to Know ? : Labelling of Food for Consumers", EIRASS conference, Prague.
2003
Peattie, K. with Pujari, D., Wright, G.(2003), "Green and Competitive: Influences on Environmental New Product Development Performance", Journal of Business Research, Vol. 56 (8) pp.657-671
2002
Peattie, K. (2002) "Towards Sustainability: The Third Age of Green Marketing" The Marketing Review, Vol. 2 (2), pp. 129-146.
Peattie, K. with Charter, M. (2002), "Green Marketing", chapter in The Marketing Book (5 th ed), Michael J. Baker (ed), CIM/Butterworth-Heinemann
Peattie, K. with Charter, M., Ottman, J. & Polonsky, M.J. (2002) Marketing and sustainability. Cardiff: BRASS Centre. ISBN 1-904393-00-4 (Marketing and Sustainability Booklet (PDF) )
Crane, A. & Desmond, J. (2002) "Societal Marketing and Morality", European Journal of Marketing 36(5/6) pp.548-569.
2001
Crane, A. (2001) "Unpacking the Ethical Product", Journal of Business Ethics 30 pp.361-373.
