Sustainable Transport Behaviours

Lead Researchers: Dr Lorraine Whitmarsh

Dr Lorraine Whitmarsh is a contributor to a current FP7 REACT (Supporting Research on Climate-friendly Transport) project that is helping to build research networks and identify synergies in low-carbon transport research initiatives; to help shape the strategic direction of low-carbon transport research and development within Europe; to contribute to improving coordination between the European, national, regional and private research and development actions; and to help ensure knowledge about low-carbon transport is available and accessible for those who require it.

She is also involved in research investigating the acceptability of different transport technologies and policies, and the factors affecting low-carbon transport behaviours. This research will compare different methodologies for eliciting preferences, including deliberative workshops, paired preference and ranking exercises.