Progress towards sustainability will be strongly influenced by our ability to change or reduce particular aspects of our consumption behaviours (particularly in relatively wealthy consumer economies), and to find more sustainable ways to market goods and services. BRASS research work looking at particular aspects of marketing and consumption includes research into some of its key industries such as food and automotive, but also includes research looking at broader trends in marketing and consumption.
Links to BRASS projects:
- Sustainable Marketing
- Fair Trade
- Climate change and the future of brands
- Sustainable Consumption of Automobility
Links to BRASS Researchers
Highlighted Outputs
- Sustainability Marketing: A Global Perspective
- Green Consumer Behavior review for Annual Review of Environment and Resources, (available online at: www.annualreviews.org/doi/abs/10.1146/annurev-environ-032609-094328)
- Peattie, K. with Bhattachary, D., Angle, H., Acreman, S., and Zambardino, A. (2008) Selling Sustainability: Seven Lessons from Advertising and Marketing to Sell Low-Carbon Living, Research Report, National Endowment for Science, Technology and the Arts: London
- Fair Trade Cup Report
- Creative Public Procurement of Green and Fair, Local and Global
For the more academic outputs associated with this research, please consult the project pages.
